CANVASSING

The production of call lists is performed using a wide variety of selection criteria including household address, socio-economic coding, publications taken/not taken and cancelled customers. Call lists can be displayed on screen for telephone canvassing, or printed for door to door operation.When an order is secured during telephone canvassing, the canvasser can quickly switch to the order entry screen to record the details, which in turn will automatically update the appropriate Newsagents's order.

In the case of door to door canvassing, a comprehensive canvass returns entry screen allows all pertinent information to be recorded including contacts made, special offers promised, orders taken, newsagent used and resistance details.

Household Database
Cash Collection

 

 

 

The system will generate letters and labels to both new customers and newsagents confirming new orders.

The success of the canvassing function is easily monitored using the wide variety of standard reports which include canvasser performance, retention rate, order and refusal analysis.