
CANVASSING
The
production of call lists is performed using a wide variety of selection
criteria including household address, socio-economic coding, publications
taken/not taken and cancelled customers. Call lists can be displayed
on screen for telephone canvassing, or printed for door to door
operation.When
an order is secured during telephone canvassing, the canvasser can
quickly switch to the order entry screen to record the details,
which in turn will automatically update the appropriate Newsagents's
order.
In
the case of door to door canvassing, a comprehensive canvass returns
entry screen allows all pertinent information to be recorded including
contacts made, special offers promised, orders taken, newsagent
used and resistance details.
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